It is challenging for one business to stand out among the array of possibilities available on the internet in today’s competitive market. Here is a compiled list of 4 online marketing tactics for edtech companies.

5 Easy Ways To Increase Your Edtech Startup

1. Develop an SEO strategy

In order to boost the amount of interactions your website receives when a user searches for a specific service, keyword, or product, search engine optimization helps to increase your website’s visibility. One search engine that evaluates your website’s many components, such as keywords and user reviews, is Google.

Google determines whether your website provides the goods or services that consumers are seeking for. Each element is given a value to assess the authenticity of your website and establish a digital footprint for your business.

Edtech enterprises can utilise search engine optimization as a low-cost yet effective strategy to attract the attention of educational institutions and schools. Incorporating relevant keywords into high-quality content is the simplest and maybe most successful approach to use SEO. Opening a Google Business Profile and participating on other social media networks are two additional SEO strategies. Your website will be ranked better in Google’s search results if your digital marketing strategy is built around SEO tactics.

2. Design a good user interface for your website

The foundation of any effective SEO strategy is a website. The distinct layout and user experience of your website will set you apart from the competitors. You might have an advantage over the competition if you offer a customised user experience, such as product trials, one-on-one chat interactions, and course recommendations based on the age of the student.

You must make sure that users can browse around your website’s pages and content in order to develop a successful user interface (UI). To do this, include lots of pictures and videos to make the text easier to comprehend. Also bear in mind the text’s colour, font, size, and positioning, which will enhance the appeal and individuality of your website. Since the design of your website is the first thing a visitor will notice, it also makes an impression on visitors.

3. Produce Useful Content

You may post images, blogs, videos, or client testimonials as content on your website or social media pages. Each of these will help you develop your brand and draw new clients. You must produce entertaining, pertinent, innovative, unique, personal, and educational content. If a consumer believes your website to be trustworthy and educational, they can be persuaded to try your product—even just out of curiosity.

Do not undervalue the importance of blogging. Create content on topics like “Different learning styles of children” or “5 techniques to increase your attention in class” if your Edtech company offers online coaching programmes for students. This will appeal to students who are having academic difficulty and get more visitors to your website. To increase the number of website engagements you receive, select relevant keywords.

4. Strategies for Video Marketing

People are highly visual creatures. Your Edtech Company will need to focus on this sense the most since it is the one we use the most to comprehend information. Compare creating a quick 15-second video to writing a 200-word paper to describe your goods to potential customers. Which one do you think will draw in more viewers?

If it didn’t persuade you, perhaps this will: According to Hubspot, 60% of marketers concur that videos generate the most leads for their goods and services. You can publish videos on your own YouTube channel, distribute lengthy videos on Facebook, or produce interactive videos for your website as an edtech company. Make sure your films are as interesting, educational, and interactive as you can to pique viewers’ interest in your goods or services.

Launch Your Own Branded Edtech App With Complete K-12 Digital Content

You don’t need to create your edtech app or digital learning solution from scratch, you can get whitelabeled edtech solution containing a high quality elearning app for students, a powerful teaching app for teachers and complete digital content from nursery to class 12th in your own brand name.

Smartschool has spent more than 100 crore rupees in the last 10 years to create digital animated content from class nursery to class 12th. Along with this, the company spends an enormous amount of money on the updation of software and content every year.

If you get this exhaustive digital content in your own brand without any big investment, your forward integration will become very powerful. Your profitability and branding will also reach to the next level.

Our digital content contains more than 50000 animated modules, 1 lakh+ questions, 10000+ quizzes and many more amazing features which will boost your company’s brand. Along with digital content, you can also get whitelabeled learning and teaching app in your own brand.

Smartschool’s digital content is mapped as per CBSE, ICSE and other state boards which means you don’t have to get content of any board specifically. Our content is also approved by CBSE. We have mapped more than 3000+ publishers so any student can study their school’s curriculum and get personalised learning.