Over 84.93% Indians use Facebook and Instagram. Facebook leads the way in the most popular platforms with 86% traffic. As per statista, India had 230.25 million Instagram users as of January 2022. Leverage this huge target audience size on social media to increase your visibility. In this blog we are going to learn strategies that will promote your coaching business online.

7 Best Marketing Strategies To Promote Your Coaching Business Online

1. Create Content

Create engaging and unique content that solves your audience’s problem. Share informative content to be seen as an expert in your field. 

Example:

1. Blog

2. Videos

3. Infographics

4. Quotes

5. FAQs

6. Q&As

7. Coaching video tour

8. Share coaching photos

9. Share update through social media 

10. Start a coaching blog 

2. Build Rapport

Showcase reviews and testimonials: Gather all the reviews and testimonials you can get about your coaching Institute. Connect with your alumni and request them to share their good experiences. Showing testimonials will build credibility.

1. Collaborate with influencers

2. Conduct events and competitions

3. Connect with your alumni

3. Use Storytelling

Build stories around your positive feedback from your customers to evoke an emotional response from your audience.

Example:

1. Share News Articles About Your Coaching Institute

2. Share Reviews and Testimonials of present students and alumni

3. Collaborate with small influencers 

4. Show your coaching environment 

4. Engage With Your Audience

Connect with your audience and build a connection using storytelling. Engage with your customers online. Respond immediately to their queries and comments to show that you care.

Example: 

1. Host a Contest

2. Host Webinars

3. Go Live

4. Conduct Quizzes

5. Join online communities

6. Join relevant FB Groups and post educational content

5. Run Ads

Run social media ads to quickly get leads and attract new students. You can effectively use social media advertising for your business by implementing targeted lead generation ad campaigns.

Benefits of running ads on social media:

1. Increased brand awareness

2. Build a strong social presence

3. Develop a loyal customer base

4. Higher conversion rates

5. Valuable Customer insights

6. Cost Effective 

6. Analyse Data and Be Consistent

Constantly monitoring and tracking your analytics of social media platforms like Facebook and Instagram can help you choose what types of posts to create and which to tweak to improve performance. 

7. Make yourself Discoverable

Optimise your social media profiles on Facebook and Instagram. Make sure there is consistency across all profiles. Use relevant keywords in your bio and your blog posts 

so your audience can discover you more easily.

Use Google Console: This tool helps you understand the keywords people are searching for and analyses your site’s performance. You can leverage the data and use it to optimise your profiles.

Launch Your Own Coaching App To Promote Your Coaching Business Online

You can get a ready-made coaching app under your own brand name. Smartschool Education has already spend more than 10 years to build an interactive coaching app with the help of education experts, which includes a learning app, digital content from class nursery to class 12 along with a robust teaching platform. 

Our digital content contains more than 50000 animated modules, 1 lakh+ questions, 10000+ quizzes and many more amazing features which will boost your company’s brand. Along with digital content, you can also get whitelabeled learning and teaching app in your own brand. 

Smartschool’s digital content is mapped as per CBSE, ICSE and other state boards which means you don’t have to get content of any board specifically. Our content is also approved by CBSE. We have mapped more than 3000+ publishers so any student can study their school’s curriculum and get personalised learning. Get all of this in your own brand. Boost your brand and increase your profitability with SmartSchool’s whitelabel solution. 

Benefits of Learning app and Teaching app

Benefits of White labeled Solution for your coaching Institute

1. Accelerate and grow your brand quickly with ready made products.
2. Satisfy your customers by providing a product that caters to their needs and solves their problem.
3. Get additional recurring income from smart class content renewal.
4. Save your coaching institute from the threat of big brands by offering a hybrid model – offline and online learning environment.
5. Increase your profitability and boost your coaching brand.
6. Students will be able to download your teaching app from play store, which will promote your coaching business online.
7. Exhaustive resources in coaching app will boost the quality of education you impart.

Read More: Promote Your Coaching Classes With 10 Best Marketing Strategies