Children of today not only use technology at a young age, but they also demonstrate competence with technologies that many adults still find difficult to understand. They were raised in a setting from which they cannot separate. By taking advantage of this exceptional chance, they may significantly raise the standard of their education.

Using an outdated offline marketing plan in the internet age could hurt your company’s sales. This is due to the fact that digital marketing makes it possible for your edtech company to interact with a wider audience. When compared to offline marketing tactics, this is more economical and aids in brand development and service promotion. Additionally, personalising the content distributed to customers through the web platform could result in improved conversion rates.

5 Easy Ways To Grow Your Edtech Business

1. Make Product Demos Available to Customers

One of your best marketing strategies to overcome any doubt or concern felt by potential buyers is to offer product demonstrations. Free samples are always welcomed, and allowing people to use your product directly would help them understand what you have to offer. Assign necessary corporate resources to create the greatest graphics, user experience, and content to ensure that your product demo generates a high number of conversions. After all, this provides a preview of your product’s various features to potential clients.

2. Make use of the social media industry

Advertising on social media is a fantastic way to let people know about your goods and services. The majority of people nowadays, including educational institutions, are engaged on at least one social networking site, whether it be Instagram, Facebook, Twitter, or LinkedIn. You must be careful when choosing which marketing approach to use for each social media network as an edtech company. This is due to the fact that each platform’s demographics are unique, necessitating the creation of unique types of content in order to speak to the target audience.

Social media may be used in a variety of ways to advertise your company. Videos with beautiful visuals can pique viewers’ interest and pique their curiosity. Additionally, you can ask current customers to tag you in posts or stories they share about their experiences using your product. This will assist your product in gaining popularity among its users. Informing people about your most recent offers and trials is also a fantastic idea on social media. Additionally, you can hold raffles and tournaments to lure in new clients.

3. Working with sponsors and influencers

Although it might be challenging, working with influencers in the Edtech sector is a crucial component of any social media strategy. You can get in touch with a variety of influencers, including education enthusiasts, instructors, academics, and public figures with ties to the educational community.

4. Avoid Ignoring Email Marketing

The best approach to building a long-term relationship with clients, both current and potential, is frequently to communicate openly with them. With the rise of social media, many businesses frequently ignore the advantages of email marketing, but it is a useful tool for informing your clients about new goods, promotions, campaigns, and services you are offering. Your current client base, which consists of people who have purchased your goods or services at least once in the past, is a good target audience for email marketing.

You can also use their official email addresses to send information about your offerings to schools and other educational institutions. By doing this, you increase your chances of hearing back from the relevant organisation. However, you can also offer interested users the chance to sign up for updates on your website to learn about the newest goods and services you’re offering. By choosing this option, you improve the likelihood that a user will read your email in its entirety and contact you to make a purchase.

5. Request customer opinions and reviews

Always make an effort to solicit opinions and recommendations from clients who have already used your goods or services. This not only helps your business gain reputation and draw in new clients to test out your goods or services, but it also demonstrates how you may enhance your selection. In order to improve the user experience for potential customers, a negative review should receive special consideration.

A positive review also raises your business’s standing in Google’s search results. This is because a crucial SEO technique is customer feedback. There are several channels and platforms you can use to reach out to customers that provide comments and reviews. One of the best and most direct ways to request testimonials or evaluations from previous customers is through email marketing. Other methods for requesting feedback include:

1. Ask them to complete an online form; you can send the link to them by email, the business website, or SMS.

2. Request a review on Google or another third-party app from them.

3. Request that they post about their experience on social media with a mention of your account.

4. You may even ask them to submit a review in a different section of your website designated for testimonials.

Launch Your Own Branded Edtech App With Complete K-12 Digital Content

You don’t need to create your edtech app or digital learning solution from scratch, you can get whitelabeled edtech solution containing a high quality elearning app for students, a powerful teaching app for teachers and complete digital content from nursery to class 12th in your own brand name.

Smartschool has spent more than 100 crore rupees in the last 10 years to create digital animated content from class nursery to class 12th. Along with this, the company spends an enormous amount of money on the updation of software and content every year.

If you get this exhaustive digital content in your own brand without any big investment, your forward integration will become very powerful. Your profitability and branding will also reach to the next level.

Our digital content contains more than 50000 animated modules, 1 lakh+ questions, 10000+ quizzes and many more amazing features which will boost your company’s brand. Along with digital content, you can also get whitelabeled learning and teaching app in your own brand.

Smartschool’s digital content is mapped as per CBSE, ICSE and other state boards which means you don’t have to get content of any board specifically. Our content is also approved by CBSE. We have mapped more than 3000+ publishers so any student can study their school’s curriculum and get personalised learning.